Prom Dress Color & Shopping Guide

Prom night is one of the most important events in the high school year. Girls often spend months planning for that special evening when they get to show off their formal dresses at the dance. Prom night is a chance to become Cinderella in a beautiful gown and glam hairstyle!

What Are The Most Popular Colors for Prom Dresses?

The most popular Prom dress colors in the USA are Pink, Blue, Black, Green and Purple. Almost 75% of Prom goers shopped for dresses in these colors, while 25% chose dresses in Yellow, Gold, White, Red, Orange, or Brown colors.

While gown color trends vary somewhat from year to year, the overall popularity of certain colors has remained consistent over the last several Prom seasons.

Prom gowns can range in price from less than one hundred dollars, to hundreds of dollars. The price of a dress will depend on several things, like the quality of the fabric and embellishments, the workmanship and design, as well as where you are buying it from. Full service bridal shops have to charge more for their Prom dresses because they have high overhead expenses associated with having a public showroom compared to retailers who sell dresses exclusively online.

Regardless of how much you'll be spending on your Prom dress, a little thought and planning are needed before you buy.

One of the best places to start looking for a Prom dress is on the internet. Shopping for Prom dresses online is both easy and fun. You can look at hundreds of styles - many more than if you were shopping in a traditional formal wear store. On our website catalogue, we feature many styles of Prom Dresses, in the most popular colors, available in both regular and plus sizes.

If you have a limited budget for your dress, you can find a selection of cheap Prom dress online in both regular and plus sizes. If you have your heart set on wearing a designer gown, you may have to ask your parents to help you pay for it, or you can start a small savings plan for your dress purchase 6 to 12 months before you plan to shop for it.

Bridal shops and formal wear retailers usually introduce the new Prom season's dresses by the end of December or the beginning of January each year. This is also the best time to purchase a new style of Prom dress. If you see a new style that you absolutely have to own, then don't hesitate to buy it or you could be disappointed if it sells out by the time you get around to buying it later. Many styles of new season Prom dresses sell out quickly, and the selection of colors and sizes becomes limited for Prom goers who leave their dress purchase until April, May, or June.

Start your search for a Prom dress by choosing a style that flatters your body shape. You can read more about which dress shapes will flatter your figure in our Dressing for Your Figure page. Once you've chosen the style and color of the dress you want to wear, you will need to take accurate measurements of your bust, waist, and hips, so that you order the correct dress size.

When it comes to sizing, it's important to know that most formal dresses and designer styles do fit smaller than regular clothing sizes. Grad-Prom dresses can fit one to two sizes smaller than the same size in regular clothing. If you're very lucky, you won't need alterations done to your Grad-Prom dress, however most girls do need some alterations to get a perfectly fitting gown, whether they buy a dress in a bridal shop, formal wear store, or online.

Do not guess at your dress size without taking accurate measurements and comparing them to the size chart shown with the dress you want to buy. Have a friend, your mom, or a professional seamstress help you take your measurements correctly.

Are you shopping for a Prom dress from our store? If you have questions about our dresses, please contact us or visit our Frequently Asked Questions page for more information.